| Titolo | Empower Every Moment |
| Agenzia | KODE |
| Campagna | Empower Every Moment |
| Cliente | OPPO |
| Marca | OPPO Find X5 Pro |
| Data di Prima Diffusione/Publicazione | 2022 / 8 |
| Settore | Telefoni cellulari e cercapersone |
| Filosofia | KODE director Nick Bartleet directs his second campaign for the Chinese mobile phone and electronics brand, Oppo. Previously he directed the 60’ TVC for the release of the Reno5 Marvel Edition smartphone in March 2021. KODE has been engaged in a long-standing working relationship with OPPO, and their associated sister brand, OnePlus since January 2021, creating content for online and above the line campaigns. The latest film, ‘Empower Every Moment’ launches the latest Oppo FindX5 device. Cleverly using lighting and filming techniques to give the impression of time passing and daytime transitioning to night time, the film showcases the Oppo FindX5 device through a number of eventualities, highlighting its versatility and performance capabilities in various situations. Using state-of-the-art drone technology to emulate light orbiting, the casting of shadows within scenes allows for seamless transitions between environments, such as the swimming pool, gym and workplace. The phone is raised towards the sky at the beginning of the film, affirming the device as the central figure within the film; the phone is shot with light consistently orbiting over and around it to capture its unique aesthetic. Using smooth and dynamic camera movements, audiences are propelled through the macro shots and in scenes to connect them visually and stylistically. Internal images of the Oppo FindX5 were created through VFX and were treated with the same lighting techniques as the live action to achieve a cohesive and unified look. The film portrays isolated individual experiences, whilst simultaneously giving the impression that each sequence is somehow linked to the one before and after. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Cina |
| Audio Post Production | String and Tins |
| Post Produzione | Glassworks |
| Casa di Produzione | KODE |
| Producer | Neil Edson |
| Executive Producer | Jack Goodwin |
| Direttore della fotografia | Arvid Kornstrand |
| Director | Nick Bartleet |
| Production Service Company | The Film Place |
| Service Producer | Grazyna Bastek |
| Editing Company | The Quarry |
| Editor | Sam Jones |
| Assistant Editor | Lawrence Lakshmanan |
| Assistant Editor | Victoria Man |
| Editorial Producer | Dave Frost |
| Sound Design and Mix | Joe Wilkinson |
| Music Composer | Joe Wilkinson |
| Sound Producer | Olivia Endersby |
| Sound Producer | Alina Miroshnichenko |
| Colorist | Jonny Thorpe |
| Flame Artist | Anthony Laranjo |
| CGI | Alastair Hearsum |
| Chief Operating Officer (COO) | Duncan Buxton |
| Producer | Andrew Patrick |
| Grade Artist | Jonny Thorpe |
| 2D Artist | Anthony Laranjo |
| 2D Artist | Nina Mosand |
| 3D Artist | Alastair Hearsum |
| Post-production Producer | Andrew Patrick |
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