Tata Tiscon - "The Build"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

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Titolo	The Build
Agenzia	Wunderman Thompson South Asia
Campagna	The Build
Cliente	Tata Steel
Marca	Tata Tiscon
Data di Prima Diffusione/Publicazione	2022 / 9
Settore	Industria
Filosofia	It’s Engineers’ Day again. And Tata Tiscon is back with its fifth story in the brand’s digital film content series – ‘The Build’, that started in 2018, celebrating the role of engineers in our society. June 23 is celebrated as ‘International Women in Engineering Day’ to honour women in the field of engineering. While September 15 is celebrated as Engineer’s Day in India to honour the achievements of the great engineer M Visvesvaraya. In this episode, the Engineer’s Day film takes into account the significance of both the days, with a special focus on the importance of the role of women in engineering. Conceptualized by Wunderman Thompson India, in the film titled The Japanese Dinner, the endearing duo, The Engineer and The Banker is joined by the latter’s fiancée, who incidentally is also an Engineer.
Tipo di Media	Branded Content
Lunghezza	132 seconds
SVP, Managing Partner	Vijay Jacob Parakkal
VP, Senior Executive Creative Director	Arjun Mukherjee
Senior Creative Director	Moeinuk Sengupta
Senior Copywriter	Aniket Chattopadhyay
Business Team	Soumya Chattopadhyay
Business Team	Arko Majumdar
Casa di Produzione	Made in Calcutta
Director	Abhishek Sinha