Moeinuk Sengupta
Creative Director at JWT
Kolkata Area, India, India
TitoloVVS Laxman introduces us to the next VVS
Agenzia
Campagna Akela Hi Kaafi Hai (AHKH)
Cliente Tata Pravesh
Marca Tata Pravesh
Data di Prima Diffusione/Publicazione 2021 / 1
Settore Finestre, serrature, Camini, impianti di condizionamento termico
Filosofia Strength, Beauty, Durability. These are the 3 principal qualities that consumers seek in a door, especially if that door happens to be the entrance to their house. Historically, wood has been the material of choice because it has these 3 sought after attributes.

In an attempt to alter behaviour in favour of steel, Tata Pravesh, a brand of doors & windows from Tata Steel, recently launched the Akela Hi Kaafi Hai (AHKH) multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel wall opening solutions by highlighting features like unmatched strength, termite & fire resistance and zero maintenance.

To add further fillip to the AHKH campaign, Wunderman Thompson South Asia has conceptualized the very first influencer film for Tata Pravesh featuring VVS Laxman. VVS was known for his inner strength and impeccable style, characteristics that are true of Tata Pravesh as well.

The film takes place in Laxman’s home. VVS talks about how, from the day he has retired, he has been on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play a long innings - not laboriously but with style.

Who is this champion Laxman is talking about? Watch the film to discover the next VVS.
Tipo di Media Social Media
Lunghezza
SVP, Managing Partner
Creative Director
Copywriter
Client Services Director
Casa di Produzione
Director
Client Services Manager
Assistant Director
Direttore della fotografia
Camera Assistant
Camera Assistant
Art
Editor
VFX Editor

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