Tata Tiscon - "It's Our Nature"

Wunderman Thompson

Wunderman Thompson Kolkata, India

745

Marca: Tata Tiscon
Paese: India

Cliente: Tata Steel

Titolo	It's Our Nature
Agenzia	Wunderman Thompson
Campagna	It's Our Nature
Cliente	Tata Steel
Marca	Tata Tiscon
Data di Prima Diffusione/Publicazione	2022 / 6
Settore	Industria Chimica e di trasformazione, Siderurgica
Filosofia	Enough and more has already been said about climate emergency and the need to adopt ways and means to reduce our impact on the environment. However, it’s not yet enough to trigger the world into action. The vast majority doesn’t yet see the need to adopt sustainable lifestyles. Therefore, despite all the climate talks by world leaders, rampant malpractices continue across the globe. The need of the hour is to get people to act. Tata Tiscon, India’s first GreenPro certified rebar brand, decided to appeal to the most natural instinct of every living creature … self-preservation. Save the environment if you want to save yourself. ‘#ItsOurNature’ is a digital film conceptualised by Wunderman Thompson Kolkata that was released on World Environment Day to get people to act responsibly towards their environment. The campaign has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand. The film is the centre piece of a larger campaign, #ItsOurNature, rolled out digitally to engage thousands of Tata Tiscon channels partners and customers across the country. A competition for architects and engineers is underway that aims to select the best of green designs that uses saves on steel and save the environment too.
Tipo di Media	Interattivo
Lunghezza	71 seconds
SVP, Managing Partner	Vijay Jacob Parakkal
SVP, Executive Creative Director	Arjun Mukherjee
Creative Director, Copywriter	Moeinuk Sengupta
Senior Creative Director, Art	Sumit Das
Client Services Director	Soumya Chattopadhyay
Account Manager	Arko Majumdar
Casa di Produzione	Lightbulb Motion Pictures
Director	Pinaki Bose
Producer	Pagarav Patel
Producer	Binal Baland
Music Director	Mayukh-Mainak