Bepanthen - "10th month"

J. Walter Thompson London

J. Walter Thompson London London, Regno Unito

9718

Titolo	10th month
Agenzia	J. Walter Thompson London
Campagna	10th month
Cliente	Bayer HealthCare LLC
Marca	Bepanthen
Data di Prima Diffusione/Publicazione	2016 / 5
Settore	Igiene prima infanzia
Filosofia	Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support.
Tipo di Media	Web Film
Lunghezza	180 seconds
Casa di Produzione	Dark Energy Films
Advertising Manager	Sandra Kauffmann
Executive Creative Director	Russell Ramsey
Executive Creative Director	Chips Hardy
Creative Director	Paul Waddup
TV Production	Toby Clifton
Assistant Agency Producer	Rosanna Lawson
Account Planner	Rachel Pashley
Account Planner	Jennifer Bonhomme
Account Planner	Katie Whitlock
Business Director	Ebla Salvi
Account Director	Hannah Macfarlane
Account Manager	Patrik Kleiner
Project Manager	David Sowerby
Project Manager	Luke Dougherty
Director	Elizabeth Stopford
Editor	Phil Currie
Editing Company	Stitch
Sound	Molinare
Grading/Online	Electric Theatre Collective
Designer	Fran Martinez
Photographer	Jade Beall