CALM - "The Last Photo"

adam&eveDDB

adam&eveDDB London, Regno Unito

Premi

3636

Questo spot fa parte della collezione ACT Responsible

Marca: CALM
Paese: Regno Unito

Cliente: Campaign Against Living Miserably (CALM)

Titolo	The Last Photo
Agenzia	adam&eveDDB
Campagna	The Last Photo
Cliente	Campaign Against Living Miserably (CALM)
Marca	CALM
Data di Prima Diffusione/Publicazione	2022 / 6
Settore	Fondazioni caritatevoli, Volontariato
Trama	50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
Tipo di Media	Interattivo
Lunghezza	90 seconds
Colonna sonora	“Bring Me Sunshine” by Beth McCarthy
Sound	Wave Studios
Editing Company	Final Cut
Casa di Produzione	Rogue Films
Chief Creative Officer	Richard Brim
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Team	Andy Clough
Creative Team	Richard McGrann
Head of Production	Ben Sharpe
Head of Production	Jack Bayley
Integrated Producer	Amy Simmons
Assistant Integrated Producer	Richard Bailey
Assistant Integrated Producer	Scarlett Rudd
Designer	Scott Silvey
Casa di Produzione	Cain&Abel
Director	Max Fisher
DP	Jim Joliffe
Executive Producer	Carmen De Witt
Assistant Producer	Jake Parker
Audio Engineer	Parve Thind
Audio Engineer	Jeff Smith
Sound Producer	Beth Tomblin
Editor	James Rosen
Footage	Rascal
Colorist	James Bamford
Color Producer	Jai Mhach Durban
Post Produzione	James Ireland
Motion Graphics	Ed Christie
Music	Radford Music
Music Supervision	James Radford
Music Producer	Morgan Pochin
Music Producer	Ben Robbins
Music Publishing	Chester Music
Music Publishing	Campbell Connelly & Co