Titolo | Give Extra, Get Extra Campaign |
Agenzia | Energy BBDO |
Campagna | Give Extra, Get Extra |
Cliente | Wm Wrigley Jr. Co. |
Marca | Extra |
Data di Prima Diffusione/Publicazione | 2015 / 10 |
Settore | Chewing-Gum |
Trama | How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal. |
Tipo di Media | Case Study |
Lunghezza | |
Colonna sonora | Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams |
Casa di Produzione | Rattling Stick |
Executive Creative Director | Andrés Ordóñez |
Creative Director | Pedro Pérez |
Art Director | Andrés Ordóñez |
Art Director | Josejuan Toledo |
Art Director | Jesus Diaz |
Copywriter | Andrés Ordóñez |
Copywriter | Pedro Pérez |
Copywriter | Sofía González |
Executive Producer | John Pratt |
Account Director | Erin Welsh |
Director | Pete Riski |
Executive Producer | Joe Biggins |
Production Company Producer | Tessa Mitchell |
Special Effects / VFX | The Mill |
Colorist | Luke Morrison |
Production Company Producer | Adam Battista |
Sound | STIR Post |
Managing Director | Daniel Kuypers |
Managing Director | Jeff Adkins |
Clean up | Lianne Sinclair |
Digital Project Manager | Brittany Peskind |
Assistant Director | Katheryn Batista |
Group Brand Director | Elke Anderle |
Digital Strategy Director | Zach Graham |
Color Assist | Mikey Pehanich |
Traffic Director | Matt Darnall |
Designer | Adrian Navarro |
2D Artist | Randy McEntee |
2D Artist | Michael Sarabia |
Head of Production | Andrew Sommerville |
Production Coordinator | Grace Tober |
Record Label | ole Media Management L.P. |
Audio Post Producer | Mindy Verson |
Audio Post | Matt Holmes |
Production Services | Twentyfour Seven |