Black Business and Professional Association, et al. - "Worn Down by Words"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Premi

4425

Questo spot fa parte della collezione ACT Responsible

Marca: Black Business and Professional Association, et al.
Paese: Canada

Cliente: Black Business and Professional Association, et al.

Titolo	Worn Down by Words
Agenzia	Zulu Alpha Kilo
Campagna	The Micropedia of Microaggressions
Cliente	Black Business and Professional Association, et al.
Marca	Black Business and Professional Association, et al.
Data di Prima Diffusione/Publicazione	2022 / 9
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings.
Tipo di Media	Case Study
Lunghezza	102 seconds
Audio	Pirate Toronto
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Stephanie Yung
Executive Creative Director	Christina Yu
Art Director	Andrea Por
Copywriter	Christina Roche
Designer	Zoe Kim
Design Director	Jeff Watkins
UI / UX Designer	Damian Simev
Account Management Team	Rob Feightner
Account Management Team	Karla Ramirez
Account Management Team	Micheal Braithwaite
Planning Team	Spencer MacEachern
Planning Team	Adrian Ver
Planning Team	Patrick Henderson
Planning Team	Sean Bell
Web Producer	Kenneth Haz
Audio Producer	Rebecca Adams
Production Director	Ola Stodulska
Studio Director	James Graham
Developer	Jake Edwards
Developer	Kyle Collins
Developer	Ariana Emond
Production Artist	Pavel Petriycki
Production Artist	Mila Lukezich
Production Artist	Cecilia Bernasch
Casa di Produzione	Zulubot
Director	Barbara Shearer
Producer	Lauren Schell
Producer	Mitch Cappe
Producer	Adam Palmer
Producer	Jackie Pal
Executive Producer	Tom Evans
Direttore della fotografia	Greg Bennett
Editing Company	Zulubot
Editor	Jessie Posthumus
Editor	Felipe Chaparro
Animator - Animation	Ashlee Mitchell
Post-production Producer	Sarah Dayus
Post-production Producer	Mariya Guzova
Online Artist	Felipe Chaparro
Motion Graphics	Mike Sevigny
Special Effects / VFX	Jay Baker
Colorist	Felipe Chaparro
Executive Audio Producer	Maggie Blouin Pearl
Audio Engineer	Ian Boddy
Audio Social	Noah Mroueh
Illustrator	Nabil Elsaadi
Photographer	Arash Moallemi
Production Artist	Ashleigh O’Brien