| Titolo | Board Tough Turban |
| Agenzia |
Zulu Alpha Kilo
|
| Campagna |
Tough Turban
|
| Cliente |
Pfaff Harley-Davidson
|
| Marca |
Pfaff Harley-Davidson
|
| Data di Prima Diffusione/Publicazione |
2021 / 6
|
| Settore | Motorcycles
|
| Trama | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
| Tipo di Media |
Case Study
|
| Chief Creative Officer |
Zak Mroueh
|
| Associate Creative Director / Art Director |
Vic Bath
|
| Associate Creative Director/Copywriter |
Dan Cummings
|
| Design Director |
Jeff Watkins
|
| Designer |
Rasna Jaswal
|
| Agency Producer |
Kathryn Brown
|
| Agency Producer |
Laura Dubcovsky
|
| Account Management Team |
Matt Sinuita
|
| Account Management Team |
Rob Feightner
|
| Account Management Team |
Allison-Diaz Mercado
|
| Account Management Team |
David Trembley
|
| Strategy Team |
Shaunagh Farrelly
|
| Strategy Team |
Spencer MacEachern
|
| Advertising Manager |
Melanie Somerville
|
| Advertising Manager |
Brandon Durmann
|
| Product Design |
Sparks Innovation
|
| Casa di Produzione |
Zulubot
|
| Executive Producer |
Tom Evans
|
| Line Producer |
Colleen Allen
|
| Director |
Barbara Shearer
|
| Direttore della fotografia |
James Arthurs
|
| Motion Graphics |
Ashlee Mitchell
|
| Illustrator |
Nabil Elsaadi
|
| Audio Engineer |
Dino Cuzzolino
|
| Site Builder |
Jacqui Lau
|
| Site Builder |
Kesia Payne
|
| Photographer |
Dan Lim
|
| Online Artist |
Felipe Chaparro
|
| Head of Production |
Adam Palmer
|
| Agency |
Zulu Alpha Kilo |
| Chief Creative Officer |
Zak Mroueh |
| Creative Director |
Zak Mroueh |
| Head of Design |
Stephanie Yung |
| ACD Art Director |
Vic Bath |
| ACD Writer |
Dan Cummings |
| Designer |
Jeff Watkins |
| Agency Producer |
Laura Dubcovsky, Kathryn Brown |
| Account Team |
Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado |
| Strategy Team |
Spencer MacEachern, Shaunagh Farrelly |
| Client |
Pfaff Harley-Davidson |
| Client |
Brandon Durmann, Melanie Somerville |
| Product Design |
Sparks Innovation |
| Production House |
Zulubot |
| Executive Producer |
Tom Evans |
| Line Producer |
Colleen Allen |
| Director |
Barbara Shearer |
| Editor |
Jessie Posthumus |
| Motion Graphics |
Ashlee Mitchell |
| Illustrator |
Nabil Elsaadi, Rasna Jaswal |
| Audio Engineer |
Dino Cuzzolino |
| Web Design |
Jacqui Lau, Kesia Payne |
| Photographers |
The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps. |
| Online Artist |
Felipe Chaparro |
| Head of Production |
Adam Palmer |
| PR Team |
Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR |
