Heineken - "The Jonah Lomu Machine"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

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Titolo	The Jonah Lomu Machine
Agenzia	Rothco, part of Accenture Song
Campagna	Rugby World Cup 2015
Cliente	Heineken
Marca	Heineken
Data di Prima Diffusione/Publicazione	2015 / 8
Settore	Birre
Slogan	Heineken
Trama	To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down…
Tipo di Media	Web Film
Lunghezza	123 seconds
Più informazioni	https://www.youtube.com/watch?v=mYyJQYxAVU4
Agency Producer	Laura Ellis
Art Director	Ray Swan
Copywriter	Emma Sharkey
Executive Creative Director	Alan Kelly
Strategic Planning Director	Shane Doyle (MCCP)
Account Director	Grace Looney
Account Manager	Susan Nelis
Casa di Produzione	Rattle
Director	Matt Golding
Producer	Conor Mulhern
Executive Producer	Andrew Freedman
Social Manager	Eric Gasparro
Post Production	Rattle
Sound	Mutiny
Digital Strategy	Emer Fitzgerald