| Titolo | Shred of Decency |
| Agenzia | Rothco, part of Accenture Song |
| Campagna | Shred of Decency |
| Cliente | Rothco/Daintree |
| Marca | Rothco/Daintree |
| Data di Prima Diffusione/Publicazione | 2015 / 4 |
| Settore | Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili |
| Filosofia | When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies. |
| Problema | Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.” |
| Tipo di Media | Web Film |
| Lunghezza | |
| Agency Producer | Jessica Derby |
| Art Director | Stephen Rogers |
| Copywriter | Shane O'Brien |
| Account Manager | Sarah McGann |
| Casa di Produzione | Piranha Bar |
| Producer | Jessica Derby |
| Editing Company | Rothco, part of Accenture Song |
| Editor | Stephen Walsh |
| Post Producer | Aileen Heavey |
| Post Production | Piranha Bar |
| Agency Producer | Stevi Russel |
| Executive Creative Director | Alan Kelly |
| Producer | Stevi Russel |
| Editing Company | Piranha Bar |
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