AdForum
Philippe Paget
Philippe Paget
Global CEO at Maydream (AdForum, Epica)
New York City, Stati Uniti
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Philippe Paget Publications

Digital inspiration from Cannes

05 July 2023
Digital inspiration from Cannes
What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out.

Nathaël Duboc, Dentsu Creative: “In Cannes, the idea still counts”

22 June 2023
Nathaël Duboc, Dentsu Creative: “In Cannes, the idea still counts”
Nathaël Duboc, Managing Director of Dentsu Creative France, took a pause on Dentsu Beach to discuss the Cannes Lions, the agency’s evolution and industry trends.

#MyLions 2 at Cannes Lions 2023

20 June 2023
#MyLions 2 at Cannes Lions 2023
Cannes Day#2 and we're talking creativity, AI and humanity and the question on everyone's lips, whether they will play well together

Speaking out against censorship

15 May 2023
Speaking out against censorship
Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship.

What (possibly) lies ahead in 2023

05 January 2023
What (possibly) lies ahead in 2023
We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year.

How Serviceplan is reinvigorating the office

21 July 2022
How Serviceplan is reinvigorating the office
With its new headquarters in Munich, Serviceplan Group may have found the solution to post-pandemic office life.

Digital inspiration from Cannes

07 July 2022
Digital inspiration from Cannes
Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity.

ALO YOGA BRINGS WELLNESS TO THE METAVERSE WITH ROBLOX

22 February 2022
ALO YOGA BRINGS WELLNESS TO THE METAVERSE WITH ROBLOX
Immersive Yoga & Meditation Experience Aims to Promote Well-Being

Saying It With Colors: VMLY&R Istanbul

21 February 2022
Saying It With Colors: VMLY&R Istanbul
The “Rainbow Hack” won the Responsibility Grand Prix at the Epica Awards. But how did the smart and daring campaign come about?

Cannes Lions Announces 2021 Entry Numbers

17 June 2021
Cannes Lions Announces 2021 Entry Numbers
This year's largely digital event has attracted just over 29,000 entries.

Can Vertical PR Fuel an Ad Agency’s Growth?

03 May 2021
Can Vertical PR Fuel an Ad Agency’s Growth?
We see vertical publicity as the most close connection between an article placement and snagging that new business opportunity.

The PHNX Awards Fly Again In A New Format

28 April 2021
The PHNX Awards Fly Again In A New Format
The event launched by AdForum last year to help the creative community navigate the crisis returns with a new mission: transformation.

November Virtual Summit 2020

18 November 2020

Job in Focus: Head of Traffic/Traffic Manager

08 April 2019
Job in Focus: Head of Traffic/Traffic Manager
What is the role of a Head of Traffic or Traffic Manager at an agency or organization? How does the job vary from place to place? What should you study if you want to work in Traffic? What skills and talents will you need?

Who’s Winning Digital In Asia-Pacific?

05 April 2019
Who’s Winning Digital In Asia-Pacific?
We take a look back at last month’s Adfest in Thailand and handpick some of our favorite work.

Worldwide Summit Los Angeles 2019

11 March 2019
Worldwide Summit Los Angeles 2019

Ten Ways To Think Like Lee Clow

18 February 2019
Ten Ways To Think Like Lee Clow
Quotes that sum up the approach of a creative genius

Robots Steal the Super Bowl

05 February 2019
Robots Steal the Super Bowl
Artificial intelligence provided both laughs and awkward moments during the big game.

Job Description: Art Director

31 January 2019
Job Description: Art Director
What does an art director at an advertising agency do today? What are their core skills? What qualifications are needed? Does it require natural talent, or can you be trained? We ask art directors from around the world.

Amsterdam 2018

13 September 2018
Amsterdam 2018

La publicité est-elle en avance ou en retard sur la société? Les experts en débattent aux Cannes Lions (Nice Matin)

June 2018
La publicité est-elle en avance ou en retard sur la société? Les experts en débattent aux Cannes Lions www.nicematin.com
"Si la publicité n’a pas vocation à être en avance sur son temps, rien ne l’empêche (bien au contraire) d’être en avance sur ses clients notamment pour les accompagner dans leur transformation"

The Lions that show the way

28 June 2018
The Lions that show the way
Which award-winning innovations signal a clear direction for advertising? We pick our favourite Cannes Lions.

Agency Mania Solutions Joins AdForum Creative Gallery in New Partnership

12 April 2018
Agency Mania Solutions Joins AdForum Creative Gallery in New Partnership
Agency Mania Solutions today announced a partnership with AdForum, the creative industry’s largest global advertising agency directory and creative gallery.

It’s All About The Voice

04 April 2018
It’s All About The Voice
The days of swiping screens may soon be over as virtual assistants respond to our every command.

Cannes flashback: the urge to do good

04 September 2017
Cannes flashback: the urge to do good
As a generation questions the relevance of advertising, clients and their agencies are keen to make a contribution to society.

The new Publicis Conseil

18 May 2017
The new Publicis Conseil
Following its fusion with Nurun, the Paris-based agency has devised a new structure that keeps clients at the core while promising consumers a “full brand experience”.

How Cannes remains relevant

10 May 2017
How Cannes remains relevant
The world’s pre-eminent creative festival has transfigured along with the industry. Although the Saturday night awards ceremony is still a highlight, many other prize-giving events throughout the week are of equal or even higher importance, depending on your area of expertise. Alongside the presentation of the iconic Lions are the many talks and workshops, which enable creative exchange and inspire attendees of every stripe: from budding creative tyros to clients looking for ways to ensure that their brands can stand out in a cluttered landscape.

Caroline Duret, RADIUMONE (FRANCE)

11 October 2016
Caroline Duret, RADIUMONE (FRANCE)
Having trouble understanding what “programmatic advertising” really is? You’re not alone. So we sent our journalist along to meet the experts.

The power of pre-roll

10 October 2016
The power of pre-roll
Has one of advertising’s most disliked tools become a driver of creativity?

AdForum Summit NY 15 Press Review

04 November 2015
AdForum Summit NY 15 Press Review
<p>Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source.&nbsp;</p>

High Gear: Shift Account Service to a New Level 4A's NYC Seminar, March 5, 2015

03 March 2015
High Gear: Shift Account Service to a New Level 4A's NYC Seminar, March 5, 2015
Account management is more complicated than ever. Today's clients don't want high-paid account management teams that just manage projects&mdash;they'd rather pay for smart people who can have a strate...

Eurobest reveals the new European creative hub: Helsinki

05 December 2014
<p>Back in Paris after 2 very inspiring days in Helsinki at Eurobest, the European Festival of Creativity.We already published and commented the results of this year who saw the triumph Volvo with...</p>

Questions to Nizan Guanaes by Herve de Clerck

01 June 2014
Questions to Nizan Guanaes by Herve de Clerck
During the AdForum Worldwide Summit in Sao Paolo (April 14), Nizan Guanaes, founder and CEO Grupo ABC (Africa, DMéDDB, Loduca, Interbrands, Perreira O'Dell...) adresseed the AdForum consulta...

The secrets of digital luxury

16 May 2014
What strategies do luxury brands use to succeed online?  Until recently, the luxury industry tended to be a bit snooty about the internet. Luxury brands lure customers with craftsmanship, heritage an...

Agenda of the 12th Consultants Summit NYC 7-11 October

06 October 2013
Agenda of the 12th Consultants Summit NYC 7-11 October
6 Holding Cos: David Jones, CEO, Havas Group, Maurice Levy, CEO, Publicis Groupe, Miles Nadal, CEO, MDC Partners, Michael Roth, CEO,  Interpublic, Sir Martin Sorrell, CEO, WPP, John Wren, CEO, Omnic...

OMNICOM AND PUBLICIS GROUPE TO MERGE

28 July 2013
OMNICOM AND PUBLICIS GROUPE TO MERGE
Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion / &euro;17.7 billi...