Philippe Paget
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What is an award?
- Marca: PHNX
Philippe Paget
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Introduction to the AdForum's PHNX Tribute
Philippe Paget
5 anni fa
A study by WFA and The Observatory International found that nearly 75% of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities on their rosters. Based on a scale of 1 to 10, clients gave an average effectiveness rating for their agency roster of just 5.7. Nearly 60% are looking to reduce the number of agencies on their rosters over time, and over half plan to add specialist shops. (source agencymania.com)
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Philippe Paget
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The Good the Bad and the Brewed
- Marca: McDonald's
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Shake Your Booty
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The Good, The Bad & The Beautiful
- Marca: Optus
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Test
Philippe Paget
5 anni fa
5 Reasons Why the Holding Company Model is Not Broken
With WPP in the spotlight, what will become of agency holding companies? Here is a potential answer.
Great article from Hervé de Clerck on the industry transformation.
https://fr.adforum.com/tribune/5-reasons-why-the-holding-company-model-is-not-broken
