Loctite - "Circle"

HeimatTBWA\

HeimatTBWA\ Berlin, Germania

7103

Titolo	Circle
Brief	At a meeting of what appears to be Alcoholics Anonymous, Alex is encouraged to tell his story. But before he can start, he bursts into tears. “I need a minute,” he says. Obligingly, the other members of the group pick up various broken objects and start repairing them. Because new 60 Seconds All Purpose Glue from Loctite can fix anything. In just one minute.
Agenzia	HeimatTBWA\
Campagna	When you have a minute.
Cliente	Henkel KG
Marca	Loctite
Posted	Novembre 2016
Settore	Pitture, pennelli, prodotti per la cura del legno, adesivi
Trama	An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. Just the minute the crowd uses to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS.
Tipo di Media	Televisione
Casa di Produzione	Markenfilm Berlin GmbH
Chief Creative Officer	Guido Heffels
Creative Director	Guido Heffels
Creative Director	ricardo distefano
Creative Director	Stephen Quell
Copywriter	Axel Didon
Art Director	Anthony Montagne
Art Director	Adrian Staehelin
Agency Producer	Alexander Münzer
Director	Ali Ali
Production Company Producer	Robert Tewes
Production Company Producer	Johanna Karger
Direttore della fotografia	Pierre Mouarkech