Titolo | Live departures board |
Agenzia | Mother London |
Campagna | Trains, now on Uber |
Cliente | Uber |
Marca | Uber |
Data di Prima Diffusione/Publicazione | 2023 / 11 |
Settore | Turismo/Viaggi e Trasporto |
Filosofia | Did you know you can book not only cars on the Uber app, but trains too? In this new campaign the worlds of Uber and trains collide, as we make use of well-known behaviours and language synonymous of everyone’s Uber experience to deliver comedic, witty TV spots adding an Uber twist to the world of trains. Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains. |
Tipo di Media | Digital Billboard/Poster |
Lunghezza | |
Post Produzione | Electric Theatre Collective |
Sound | Factory Studios |
Director | James Rouse |
Strategist | Matt Sadler |
Creative Director | Oli Rimoldi |
Creative Director | Anthony Montagne |
Producer | Sam Rendle Short |
Designer | Talveer Uppal |
Designer | Teresa Goncalves |
Account Management | Fran Suffling |
Creative Team | Georgia Armstrong |
Creative Team | Liy Grant |
Production Director | Benjamin Waters |
Account Management | Marina West |
Strategist | Lucy Allen |
Designer | Mike Mercer Brown |
Designer | Megan Wear |
Designer | Barbara Baraldi |
Editing Company | Work Editorial |