Titolo | As Irish As "Fuss" |
Agenzia | Boys and Girls |
Campagna | Aldi's 100% Irish Fresh meat |
Cliente | Aldi |
Marca | Aldi |
Data di Prima Diffusione/Publicazione | 2015 |
Settore | Carne, Salsicce |
Problema | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
Risultato | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Post Produzione | Windmill Lane |
Creative Director | Rory Hamilton |
Art Director | Mikey Fleming |
Copywriter | Sam Moorhead |
Account Director | Chris Upton |
Account Manager | Kieran O'Donovan |
Agency Producer | Derek Doyle |
Casa di Produzione | The Speers Film Production Co. |
Director | Tom Merilion |
Production Company Producer | Jonny Speers |
Direttore della fotografia | Simon Walsh |
Editor | Lee Hickey |
Sound | Mutiny Recording Studios |
Sound Engineer | Mark Richards |
VFX Company | John Kennedy |
VFX Company | Mark Bailey |
VFX Company | Shayne Murphy |
Casting | Pearce McMahon |
Agency Planner | Margaret Gilsenan |
Agency Production Coordinator | Sarah Chadwick |