Aldi - "As Irish As "Coompliments""

Boys and Girls

Boys and Girls Dublin, Irlanda

10394

Titolo	As Irish As "Coompliments"
Agenzia	Boys and Girls
Campagna	Aldi's 100% Irish Fresh meat
Cliente	Aldi
Marca	Aldi
Data di Prima Diffusione/Publicazione	2015
Settore	Carne, Salsicce
Problema	The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish.
Risultato	Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Post Produzione	Windmill Lane
Creative Director	Rory Hamilton
Art Director	Mikey Fleming
Copywriter	Sam Moorhead
Account Director	Chris Upton
Account Manager	Kieran O'Donovan
Agency Producer	Derek Doyle
Casa di Produzione	The Speers Film Production Co.
Director	Tom Merilion
Production Company Producer	Jonny Speers
Direttore della fotografia	Simon Walsh
Editor	Lee Hickey
Sound	Mutiny Recording Studios
Sound Engineer	Mark Richards
VFX Company	John Kennedy
VFX Company	Mark Bailey
VFX Company	Shayne Murphy
Casting	Pearce McMahon
Agency Planner	Margaret Gilsenan
Agency Production Coordinator	Sarah Chadwick