| Titolo | Sleeping Beer |
| Agenzia | Ogilvy Peru |
| Campagna | Sleeping Beer |
| Cliente | Backus SABMiller |
| Marca | Backus Ice |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Birre |
| Trama | Brand brewery Backus Ice , launched its latest campaign called "Sleeping Beer", a beer packaging that becomes a sleeping bag for the beach. Backus Ice, cares about the comfort of their consumers, as most young people who go to clubs and parties end up closing the night on the beach. Thinking about the activities of young consumers with brand agency Ogilvy & Mather Global Peru Peru and Geometry launched the Sleeping Beer, a package that turns into a sleeping bag for the beach. Sleeping Beer comes as a package of six pack of beers Backus Ice, that by taking the cans becomes a sleeping bag for the beach. This product is made of a lightweight material and easy to use. This special edition apart from being a sleeping bag, also keeps iced beer and body heat. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Andrés Astorquiza |
| Copywriter | Xavier Lagos |
| Art Director | Andrés Villalobos |
| Art Director | Marlon Valencia |
| Chief Executive Officer (CEO) | Oscar Vidaurreta |
| Account Director | Santiago Cortes |
| Account Executive | Andrea Luque |
| Art Buyer | Kenny Montoya |
| Photographer | René Funk |
| Producer | Renzo Mena |
| Casa di Produzione | No Problem Films |
| Agency | Geometry Global |