| Titolo | Keith |
| Agenzia | McCann London |
| Campagna | My Sub, My Way |
| Cliente | Doctor's Associates Inc. |
| Marca | Subway |
| Posted | Mag 2013 |
| Settore | Ristoranti e Fast Food |
| Trama | People want healthier choices. In order to promote the launch of the new low fat Flatbread range at Subway, we introduced the public to Keith.Keith, who likes to be called Bob, leads a pretty ordinary life and becomes empowered upon entering a Subway store for the first time as he is faced with so many choices, including healthy ones. It’s Keith’s Sub and it’s Keith’s way. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Rob Doubal |
| Creative Director | Laurence Thomson |
| Art Director | Lianne Galazka |
| Art Director | James Rooke |
| Copywriter | Imogen Jones |
| Copywriter | Melissa Cain |
| Director | Jonathan Herman |
| Casa di Produzione | Blink London |
| Producer | Andrew Studholme |
| Post Produzione | Craft |
| Sound | Tim Sutton |
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