CREAM - "Talent Transplant"

McCann London

McCann London London, Regno Unito

800

Titolo	Talent Transplant
Agenzia	McCann London
Campagna	Talent Transplant
Cliente	The Talent Business
Marca	CREAM
Posted	Agosto 2023
Settore	Advertising Agencies
Filosofia	Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets.
Tipo di Media	Comunicazione corporate
Lunghezza	98 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Team	Lee Elliot
Creative Team	Rory Peyton-Jones
Head of Art	Lisa Carrana
Designer	Matt Bryce
Designer	Lauryn Raymond
Casa di Produzione	Craft London
Chief Production Officer	Ben Clark
Artworker	Robbie Maynard
Account Manager	Milo Draco
Project Manager	Nadimul Hasan
Public Relations	Ashley Biack
Advertising Manager	Anna Green
Advertising Manager	Will Knox
Producer	Mandeep Kalsi
Producer	Liam White