Coty - "Coverboy"

Grey New York

Grey New York New York, Stati Uniti

Premi

10566

Marca: Coty
Paese: Stati Uniti

Cliente: Procter & Gamble

Titolo	Coverboy
Agenzia	Grey New York
Campagna	Coverboy
Cliente	Procter & Gamble
Marca	Coty
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Cosmetica, Prodotti di bellezza, Profumi
Trama	CoverGirl now has its first cover boy. The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador. CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives. Charles says his role with CoverGirl includes appearing in a TV commercial for the brand. The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube.
Tipo di Media	Social Media
Lunghezza	127 seconds
Chief Creative Officer	Andreas Dahlqvist
Creative Director	Michael Bengtsson
Creative Director	jennifer andrews
Creative Director	Jeannie Chung
Designer	Emma Hsu
Designer	Angela Kim
Casa di Produzione	Townhouse
Producer	Judi Nierman
Producer	Alison Horn
Producer	Jen Pugliese
Producer	Jeremy Lewis
Producer	Ed Case
Creative Team	Seema Patel
Creative Team	Ernesto James
Creative Team	Jennifer Clayton
Creative Team	Maria Vorovich
Creative Team	Natasha Howell
Creative Team	Diane Comstock
Creative Team	Soyoung Kwon
Creative Team	Danae Danta
Creative Team	Marta Pisera
Creative Team	Sam Woolf
Creative Team	Tracey Richman
Creative Team	Anna Kelce
Creative Team	Grace Morningstar
Executive Creative Director	Alice Ericsson
Executive Creative Director	Marco Pupo
Executive Creative Director	Joao Coutinho
Media Company	ZenithOptimedia
Photographer	Tim O'Malley
Public Relations Expert	Marina Maher Communications, Inc.