RAM - "The new 2013 Ram 1500 Launch"

Publicis Sapient

Publicis Sapient Boston, Stati Uniti

12428

Titolo	The new 2013 Ram 1500 Launch
Agenzia	Publicis Sapient
Campagna	The new 2013 Ram 1500 Launch
Cliente	Ram Trucks
Marca	RAM
Data di Prima Diffusione/Publicazione	2012 / 4
Prodotto	1500
Settore	Auto Nuove
Trama	The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest.
Tipo di Media	Case Study
Lunghezza	207 seconds
Più informazioni	www.ramtrucks.com/en/2013/ram_1500/
Creative Director	Alan Pafenbach
Associate Creative Director	Giancarlo Pisani
Copywriter	Dave Kuhl
Copywriter	Adam Cote
Art Director	Jim Ballard
Designer	Josh Eaker
User Experience Designer	Enoila Oluwule
User Experience Designer	Kunal Bhatia
Developer	Joe Morgan
Developer	Joe Carpenito
Developer	Alvin Crespo
Developer	Tim Lawrence
Quality Assurance	Ramanakumar Chilla
Strategy	Scott Karambis
Strategy	Alyssa Ackerman
Account Executive	Nakia Reeves
Account Executive	Gina Lovisa
Producer	Ben Tischler
Project Manager	Nathaniel Bennett
Project Manager	Logan Benson
Associate Creative Director	Pete Valle
Creative Operations	Andrew Zuehlk
Legal	Saska Antoski
Business Consultant	Jess Harper