Philips Healthcare - "PET Scan 2"

Publicis Sapient

Publicis Sapient Boston, Stati Uniti

13188

Marca: Philips Healthcare
Paese: Stati Uniti

Cliente: Philips Healthcare

Titolo	PET Scan 2
Agenzia	Publicis Sapient
Campagna	Philips Digital Scanners
Cliente	Philips Healthcare
Marca	Philips Healthcare
Posted	Luglio 2015
Settore	Equiipaggiamenti medicali
Trama	The CT Spectral experience is an interactive storytelling experience for doctors, clinicians and scientists to explore a CT Spectral scanner, from Philips Healthcare. This responsive designed experience hooks or challenges the user to see the spectral difference and prompts them to scroll and learn as they virtually scan two men’s bodies to see the difference of an abdominal scan using CT Spectral scanning against a similar abdominal scan using conventional scanning methodologies. The Digital PET digital experience is a quick, compelling and simple, interactive storytelling experience for doctors, clinicians, scientists to explore the world’s first digital PET scan, from Philips Healthcare. This responsive design experience hooks the user and prompts them to scroll and learn as they virtually ‘scan the man’ (video and photography) and learn about this new innovation in healthcare tech.
Tipo di Media	Interattivo
Worldwide Chief Creative Officer	Gaston Legorburu
Art Director	Kit Casey
Web Programmation	Carla Crandall
Creative Director	Jared Kelleher
Copywriter	Emily Morgan
Technical Developer	Joe Morgan
Designer	Sarah Peng
Account Assistant	Matt Thompson
Photographer	Pete Tschudy
UX Designer	Qianru Zhang
Production Company Digital Director	Benjamin Zanghi
Web Programmation	Joe Carpenito
Art Director	Tom Kershaw
UX Designer	Linda Mateos
Production Company Digital Director	Annie Truong