The Gray Man - "User Generated Action Scenes"

BBDO Bangkok

BBDO Bangkok Bangkok, Tailandia

Premi

1251

Marca: The Gray Man
Paese: Tailandia

Cliente: NETFLIX

Titolo	User Generated Action Scenes
Agenzia	BBDO Bangkok
Campagna	User Generated Action Scenes
Cliente	NETFLIX
Marca	The Gray Man
Posted	Novembre 2022
Settore	Media/Editoria
Trama	To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix.
Tipo di Media	Social Media
Chief Executive Officer (CEO)	Somkiat Larptanunchaiwong
Chief Creative Officer	Thasorn Boonyanate
Executive Creative Director	Thasorn Boonyanate
Creative Director	Rook Floro
Copywriter	Greepol Boonsrangsom
Art Director	Narakorn Puechngen
Executive Assistant	Mintra Sukitpaneenit
Account Executive	Pornchanok Wuttitanakorn
Account Director	Mira Komolwanich
Group Business Director	Taksina Vasaruchapong
Post Produzione	Hybrid Studios
Editor	Sarawut Kaweethammawong
Flame Artist	Thongwut Phomkaew
Post Production	Twatchai Jaisue
Sound Design Company	SOS Sound of Studio