Chief Creative Officer
at
BBDO Bangkok
Bangkok Metropolitan Area, Thailand, Tailandia
| Titolo | This Commercial Doesn't Understand You At All |
| Agenzia | BBDO Bangkok |
| Campagna | This Commercial Doesn't Understand You At All |
| Cliente | Johnson & Johnson |
| Marca | Clean & Clear |
| Posted | Novembre 2022 |
| Settore | Prodotti per la pelle |
| Trama | We think a lot about how to make teenager love our brand.But the problem that we’re facing is very huge, a generation gap.The idea has been generated from Gen-Y in agency, approved by Gen-B, shot by Gen-X,how on earth that we can understand Gen-Alpha or late Gen-Z?So, we come up with the strategy “Admit it. We don’t understand teenager”.Start by launching a film with one of the craziest content creator “Salmon House” we called it “This commercial doesn’t understand you at all”, We are compiling all stuffs that most of the advertisers assuming that teenager like it, such as the TEEN slang, rap songs, colorful outfits, skateboard etc with a twist that the only thing that totally understands your face is clean and clear foaming face. |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Chief Executive Officer (CEO) | Somkiat Larptanunchaiwong |
| Chief Creative Officer | Thasorn Boonyanate |
| Creative Director, Copywriter | Warunyoo Sorasetsakoon |
| Copywriter | Chalermlarp Wiwat-arnuparp |
| Art Director | Phanus Sobsamai |
| Agency Producer | Toungrak Jiravatanarungsri |
| Project Manager | Autcharawan Laohachataroop |
| Visualizer | Kittiphan Phettim |
| Visualizer | Pramkitkajhon Chuayket |
| Visualizer | Chusak Choebangkaew |
| Art Studio | Chaichana Wachirasomboon |
| Art Director | Piyamon Khasom |
| Strategy Director | Prasit Kunanuphanchai |
| Business Director | Taksina Vasaruchapong |
| Account Executive | Pornchanok Wuttitanakorn |
| Group Account Director | Mira Komolwanich |
| Casa di Produzione | Salmon House |
| Director | Benz Thanachart |
| 1st AD | Vichai Matakul |
| 2nd AD | Dew Putthasuwan |
| Producer | Paweenwat Tangpimai |
| Cinematografia | Pake Tanapol |
| Gaffer | Piyapat Thepwong |
| Editor | Beam Wong |
| Colorist | Audomsak Thongain |
| VTR | Chiw Uparsin |
| Sound Mix and Design | Banana Sound Studio |
| Score | Sorawit Wongpiya |
| Casting | Naruethee Siriphruek |
| Wardrobe / Stylist | Pim Wallipa |
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