Thai Health Promotion - "The Experimental"

BBDO Bangkok

BBDO Bangkok Bangkok, Tailandia

Premi

1241

Questo spot fa parte della collezione ACT Responsible

Marca: Thai Health Promotion
Paese: Tailandia

Cliente: Thai Health Promotion Foundation

Titolo	The Experimental
Brief	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Agenzia	BBDO Bangkok
Campagna	The e-cigarette prevention campaign
Cliente	Thai Health Promotion Foundation
Marca	Thai Health Promotion
Data di Prima Diffusione/Publicazione	2022 / 9
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Tipo di Media	Televisione e Cinema
Chief Creative Officer	Thasorn Boonyanate
Creative Director	Thasorn Boonyanate
Associate Creative Director	Annop Khunwong
Copywriter	Panupong Nakju
Art Director	Nattnaree Kheaw-im
Executive Assistant	Mintra Sukitpaneenit
Account Executive	Pornchanok Wuttitanakorn
Group Business Director	Taksina Vasaruchapong
Account Director	Mira Komolwanich
Agency Producer	Toungrak Jiravatanarungsri
Casa di Produzione	Mum Films
Director	Suthon Petchsuwan
Executive Producer	Pattarajitr Trakarnkate
Producer	Nara Montrekul na ayudhya