#breathewithme Revolution - "Black America ReFund"

Atlantic

Atlantic New York, Stati Uniti

1562

Questo spot fa parte della collezione ACT Responsible

Marca: #breathewithme Revolution
Paese: Stati Uniti

Cliente: #breathewithme Revolution

Titolo	Black America ReFund
Agenzia	Atlantic
Campagna	Black America ReFund
Cliente	#breathewithme Revolution
Marca	#breathewithme Revolution
Data di Prima Diffusione/Publicazione	2021 / 6
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan	Black America Refund
Trama	For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba.
Tipo di Media	Interattivo
Lunghezza	73 seconds
Owner/CCO	Marco Pupo
Owner/CCO	Joao Coutinho
Editorial	Cut & Run New York
Producer	Eytan Gutman
MOTION DESIGN	Samuel Simões
Creative Team	Daniel Soares
Creative Team	Chris Davis
Creative Team	Leigh Blake
Creative Team	Ann Haggart
Creative Team	Andre Bittar
Creative Team	Rodrigo Burdman