Bacardi - "Damsun – In the Moment"

BBDO New York

BBDO New York New York, Stati Uniti

Premi

10158

Marca: Bacardi
Paese: Stati Uniti

Cliente: Bacardi

Titolo	Damsun – In the Moment
Agenzia	BBDO New York
Campagna	Damsun – In the Moment
Cliente	Bacardi
Marca	Bacardi
Data di Prima Diffusione/Publicazione	2019
Settore	Liquori/Aperitivi
Filosofia	“In the moment” by Damsun is a music video produced as part of a Bacardi competition to find new Caribbean artists. This track was the overall winner and the music video was produced and paid for by Bacardi. The video tells the story of an overworked middle-aged couple who run a Caribbean restaurant in NYC. Tensions run high between the couple as orders flood in. But when the Damsun track plays on the radio they both become entranced by the beat, and “in the moment” they forget their troubles and let loose with dance through the restaurant together.
Tipo di Media	Interattivo
Lunghezza	240 seconds
Chief Creative Officer Worldwide	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Danilo Boer
Executive Creative Director	Marcos Kotlhar
Creative Director	Marcus Johnston
Creative Director	Jim Connolly
Head of Integrated Production	David Rolfe
Executive Producer	Sofia Handler
Executive Producer	Michael Gentile
Producer	Andrew Osborne
Producer	Michael Woodall
Music Producer	Julia Millison
Production Company	BBDO Studios
Editing Company	Cut and Run NY
Artist	Damsun NA
Director	Lawrence Chen
Studio Producer	AJ Rowe
Studio Producer	Luke Butler
Line Producer	Jonathan Hsu
Assistant Director Producer	Jeff Reagan
Direttore della fotografia	Tinx Chan
Editor	Chris Hilk
Post Producer	Eytan Gutman
Project Manager	Noreen Masih
Account Team	Steven Panariello
Account Team	Josh Goodman
Account Team	Meghan Wood
Account Team	Nora Stanton
Group Planning Director	Jessica Strode
Communications Planning Director	Steve Panawek
Communications Planning Director	Jen Leung