Nurofen - "See My Pain"

McCann London

McCann London London, Regno Unito

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Questo spot fa parte della collezione ACT Responsible

Marca: Nurofen
Paese: Regno Unito

Cliente: Reckitt

Titolo	See My Pain
Brief	Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/
Agenzia	McCann London
Campagna	See my pain
Cliente	Reckitt
Marca	Nurofen
Data di Prima Diffusione/Publicazione	2022 / 11
Settore	Farmaceutici/Sanitari
Trama	Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/
Problema	Nurofen is a leading painkiller brand
Tipo di Media	Case Study
Global Executive Creative Director	John Mescall
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Ruth Boulter
Creative Director	William Cottam
Creative Director	James Crosby
Planning Director	Rebecca Priest
Global Brand Lead	Katie Edwards
Business Director	Georgie Rechner
Business Director	Morgan Lafferty
Project Director	Freya Thompson
Head of Design	Lisa Carrana
Design Director	Jason Smith
Producer	Bebe Kiffin
Global Chief Creative Officer	George Bryant
EVP	Reputation
Director	Reputation
Director	GCI Health
Senior Manager	GCI Health
Senior Manager	Alex Martin
Manager	GCI Health
Executive Creative Director	Guy Swimer
Managing Director	Alex Frew
Creative Director	Eduardo Boldrini
Planning Director	Lee Menzies-Pierson
Planning Director	Katie Pearson
Senior Creative	Gavin Tormey
Senior Creative	Lucas Guratti
Design Director	Anthony Boulton
Strategist	Helen Moyes
Account Manager	Charlotte Forestier
Director	Siri Bunford
Producer	Matthew Brown
Production Manager	Cat Irving
Direttore della fotografia	Jim Joliffe
Post Production	Framestore London
Colorist	Matthieu Toullet
Flame Artist	Darran Nicholson
Flame Artist	Paul O'Brien
Producer	Sharma Lewis
Music Production	Machine Sound