Chevrolet - "The Electric Helper"

McCann Mexico City

McCann Mexico City Mexico City, Messico

7225

Marca: Chevrolet
Paese: Messico

Cliente: General Motors Corp.

Titolo	The Electric Helper
Agenzia	McCann Mexico City
Campagna	The Electric Helper
Cliente	General Motors Corp.
Marca	Chevrolet
Data di Prima Diffusione/Publicazione	2019 / 5
Settore	Automobili/Motoveicoli
Filosofia	After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn´t know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called “The electric helper”, their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. This car traveled the zones with gas stations and through #Reportegas in Twitter shared in real time information detailed about kind of gasoline available, maximum load and waiting time of supply of it. People decided the road of the car and got the reports of their zones through Twitter and also by Instagram stories.
Tipo di Media	Interattivo
Lunghezza	113 seconds
CCO	Alfredo Alquicira
Global Executive Creative Director	John Mescall
Executive Creative Director	Chavo D'Emilio
Global CCOs	Todd Riddle
Global CCOs	Matt Canzano
Global CSO	Ash Farr
Global COO	Grant Theron
Creative direcor	Luis Felipe Entrambasaguas
Deputy Executive Creative Director	Luminitza López
Writer	Piero Nacimento
Digital Integration Director	Ana Marín
Business Lead	Patricia Flores
Head of Operations	Mariana de Pina
Agency Producer	Rafael Lopez
Agency Producer	Katya Jiménez
Executive Producer	Arturo Romero
Executive Producer	Julieta Napoli
Executive Producer	Héctor River
Executive Producer	Mariana Martínez
Director	Milovan Radovic
ANimator	Eduardo Loaiza
Music	Dan Zlotnik
Graphic	Iván Poblano
Corporate Communications	Johnny Méndez G.
Corporate Communications	Lourdes Alderete
Client Approval	Adrian Enciso