Chevrolet - "The day Chevrolet supported another vehicle: Jersey"

Commonwealth//McCann Santiago, Cile

14605

Questo spot fa parte della collezione ACT Responsible

Marca: Chevrolet
Paese: Cile

Cliente: General Motors Corp.

Titolo	The day Chevrolet supported another vehicle: Jersey
Agenzia	Commonwealth//McCann
Campagna	The day Chevrolet supported another vehicle
Cliente	General Motors Corp.
Marca	Chevrolet
Data di Prima Diffusione/Publicazione	2018 / 9
Settore	Auto Nuove
Filosofia	atin America cities are being impacted by the highest traffic congestion. On “the Car -free- Day”, Chevrolet and Commonwealth//McCann Santiago with the “The day Chevrolet supported another vehicle” campaign seek to raise awareness about the responsible use of the car. Chevrolet, as the main sponsor of two of the most important soccer teams of Chile and Ecuador -Universidad de Chile and Liga Deportiva Universitaria de Quito-, switched its original logo of the soccer t-shirts in order to let the soccer players wear the icon of a bike and thus to encourage the public the habit of it as a means of transportation.
Tipo di Media	Case Study
Lunghezza	119 seconds
Chief Creative Officer	José Ignacio Solari
Chief Creative Officer	Samuel Estrada
Creative Director	Ricardo Corsaro
Creative Director	Johanna Vaca
Creative Director	Marco Tapia
Creative Director	Jaime Cornejo
Creative Director	Ítalo Fierro
Creative Director	Diego Romero
Creative Director	Andres Romero
Copywriter	Jaime Cornejo
Account Manager	Florencio Colombo
Account Manager	Alexandra Ortiz
Account Planner	Ignacio Pérez
Casa di Produzione	Taxi Films
Director	Diego Arzuaga
Director	Tomás Neely
Advertising Manager	Macarena Bravo
Advertising Manager	Daniel Tarragó
Advertising Manager	Isabel Hrepich
Advertising Manager	Oswaldo León
Advertising Manager	Gabriela Vintimilla
Advertising Manager	Cristina Ordóñez