Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Stati Uniti
TitoloRecipe Receipt
Titolo (Lingua Originale)Receita na notinha
Agenzia
Campagna Hellmann's Recipe Receipt
Cliente Unilever
Marca Hellmann's
PostedMag 2012
Settore Maionese, Ketchup, Senape
Trama Hellmann's and agency Ogilvy Brazil came up with a novel way to  encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%. 
Tipo di Media Web Film
Più informazioni http://www.hellmanns.com.br/home/
Sound Production
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Casa di Produzione Bossa Nova Films
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