Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Stati Uniti
TitoloOld Couple
Titolo (Lingua Originale)The Visit
Agenzia
Campagna Smiles Always Find a Way
Cliente Colgate-Palmolive Company
Marca Colgate
Data di Prima Diffusione/Publicazione 2021 / 4
Settore Igiene orale
Slogan Smiles Always Find a Way
Trama Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life.
Tipo di Media Stampa e stampati
Managing Director
Global Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Business Director
Account Director
Chief Strategy Officer

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