| Titolo | Good, Proper Food |
| Agenzia | Wieden+Kennedy |
| Campagna | Good, Proper Food |
| Cliente | Arla Foods |
| Marca | Lurpak |
| Posted | Febbraio 2013 |
| Settore | Burro |
| Slogan | Good Food Deserves Lurpak |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Dan Norris |
| Creative Director | Ray Shaughnessy |
| Creative Team | Hollie Newton |
| Account Director | Emma Simmons |
| Planner | Theo Izzard Brown |
| TV Producer | Lucy Russell |
| Print Producer | Rebecca Herbert |
| Media Agency | Carat |
| Director | Vince Squibb |
| Production Director | Sam Levene |
| Editing Company | The Quarry |
| Music | Leland |
| Stampa | Wyatt Clark & Jones |
| Digital Retoucher | Stanleys Post |
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