Koenraad Lefever
Managing Partner - Creative Director at Duval Guillaume, Bruxelles
Antwerp, Belgio
TitoloJulie-Isabelle (Flemish)
Agenzia
Campagna Heartbeats
Cliente Re-Born To Be Alive
Marca Re-born to be alive
Data di Prima Diffusione/Publicazione 2015 / 5
Settore Istituzioni/Associazioni
Trama Re-born to be alive is a nonprofit organization that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is to give second chances. 
Filosofia The radio campaign that Duval Guillaume has created wants to raise awareness of the possibilities that organ donation offers, and activate people to register at www.reborntobealive.be as an organ donor. The agency wanted to show that life can be passed on and nobody’s death needs to be meaningless.
The radio campaign “heartbeats” is a result of a collaboration between Duval Guillaume and Ray Gun and will be aired on FM Brussels. 
Tipo di Media Radio
Lunghezza
Più informazioni www.reborntobealive.be
Executive Creative Director
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Account Director
Account Manager
Account Executive
Radio Producer (Raygun)
Sound Engineer (Raygun)
Sound Engineer (Raygun)

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