Durex - "The Ffffun Club"

Havas Barcelona

Havas Barcelona Barcelona, Spagna

3716

Titolo	The Ffffun Club
Agenzia	Havas Barcelona
Campagna	The Ffffun Club
Cliente	Reckitt Benckiser
Marca	Durex
Data di Prima Diffusione/Publicazione	2018 / 3
Settore	Contraccettivi e test di gravidanza
Filosofia	The new Durex lubricant gel campaign had to connect with the target audience and grab their attention, as the brand was seeking to increase its market share. We therefore decided to speak to the target audience on the basis of a truth everybody knows: good sex and a good mood go together. It is proven that having sexual relations and being satisfied with them reduces tension and levels of stress. And this is noticeable in everyday life. How different the world would be if we were all that relaxed in life! The concept of the campaign springs from this reflection: if there's a name (in Spanish) for people who are tense or grumpy because they aren't enjoying good sex, “mal follados”, why not create a name for people who are relaxed and happy because they are?
Tipo di Media	Televisione e Cinema
Lunghezza	44 seconds
Chief Creative Officer	Jesús Lada
Executive Creative Director	Rosa Martín
Creative Director	Paula Sabater
Creative Team	Paula Sabater
Creative Team	Rosa Martín
Creative Team	Eulalia Pinart
Creative Team	Luis Casadevall
Account Director	Mónica Carrión
Account Supervisor	Elvira Masllorens
Producer	Montse Cobo
Company Production	Picnic
Director	Javier Navarro