Hyundai Kona Electric - "Eco Parking"

Havas Madrid

Havas Madrid Madrid, Spagna

4415

Titolo	Eco Parking
Agenzia	Havas Madrid
Campagna	Eco Parking
Cliente	Hyundai Motor Group
Marca	Hyundai Kona Electric
Data di Prima Diffusione/Publicazione	2018 / 11
Settore	Automobili/Motoveicoli
Trama	Hyundai, a brand that works to make its vehicles more environmentally friendly, devised an initiative to raise awareness of plastic pollution and become part of the solution. At a beach parking lot in Sanxenxo (Spain), a special device was installed allowing motorists to pay for parking time by recycling plastic containers.
Filosofia	Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking. At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers. This action in a public space raised awareness about caring for and respecting our beaches and oceans.
Tipo di Media	Case Study
Lunghezza	120 seconds
Chief Creative Officer	Jesús Lada
Creative Director	Fernando Zurita
Copywriter	David Díaz Carretero
Art Director	Elisabet Sánchez
Account Manager	Rosa Galera
Account Executive	Ana Moraleja
Head Of Production	Raquel Pérez Navas
Producer	Alba Somoza
Editor	Jorge Montero
Casa di Produzione	Tact Studio
Social Media	Santiago Guzzo
Media Agency	Havas media