Compal Essential + - "Essential +"

Y&R Lisbon

Y&R Lisbon Lisbon, Portogallo

16546

Titolo	Essential +
Agenzia	Y&R Lisbon
Campagna	Essential +
Cliente	Sumol+Compal
Marca	Compal Essential +
Data di Prima Diffusione/Publicazione	2016 / 1
Settore	Succhi e bevande alla frutta
Slogan	Compal Essential + it does more for you
Trama	How can a fruit juice be much more than a juice?The new Compal Essential + will bring a colorful and vibrant campaign where we will discover the benefits of the new Essential + flavors.Combining the long shots of Stop-Motion and live action with real fruit on the set was a very unique and singular challenge. Each flavor of Essential + is represented by a different tonality and color.
Filosofia	To show the benefits of the new Essential + flavors.
Problema	How to make a film that has a very techincal and medical message (health benefits of the product) and at the same time to do an appelaing film.
Risultato	Mixing Stop motion with ive action and slow motion was the way to solve this unique project.
Tipo di Media	Televisione e Cinema
Lunghezza	46 seconds
Colonna sonora	Moullinex, “Anxiety”
Director	Paco Cruz
Executive Producer	Ines Ferreira
Direttore della fotografia	Leandro Ferrão
Creative Director	Judite Mota
Creative Director	Pedro Ferreira
Art Director	Ana Magalhães
Copywriter	Sofia Moutinho
Account Supervisor	Antonieta Malheiro
Editor	Marcos Castiel
Post Produzione	Bikini Lisboa
Sound	Som de Lisboa
MUSIC Artist	Moullinex Anxiety
Agency Producer	João Carriço