Pedro Ferreira
ECD at VMLY&R Lisbon
Madrid, Portogallo
TitoloCownter
Agenzia
Campagna The Cownter
Cliente Fromagerie Bel
Marca Terra Nostra
Data di Prima Diffusione/Publicazione 2019 / 4
Settore Alimentari a base latte e uova
Slogan Goodness done well
Trama Terra Nostra is more than just pasture milk; the locals say, it is the best milk in the world. Not only do Terra Nostra's cows benefit from the uniquely beautiful surroundings of the Azores in Portugal, but the brand also follows the Happy Cow Milk Program, a Responsible and Sustainable Production Program. The film focuses on the genuine affection the producers feel for their cows and is based on a study from the Vienna Veterinary University, which showed that human care and interaction increase cows’ ability to produce milk. Animal welfare is a fundamental concern for Terra Nostra, and their affection for their Frisian Holstein is real which led them to implement the Happy Cow Milk Program as well as ongoing rigorous controls of the conditions in which their cows give milk
Filosofia Animal welfare is a fundamental concern for Terra Nostra, and their affection for their Frisian Holstein is real which led them to implement the Happy Cow Milk Program as well as ongoing rigorous controls of the conditions in which their cows give milk
Problema Showing that Animal welfare is one of the Key subjects from the program "Happy Cows"
Tipo di Media Televisione
Lunghezza
Market Portogallo
Più informazioni https://www.terra-nostra.pt/en/homepage
Executive Creative Director
Marketing Director
Director
Sound Som de Lisboa
Footage

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