Pedro Ferreira
ECD at VMLY&R Lisbon
Madrid, Portogallo
TitoloLate Spring
Agenzia
Campagna Late Spring
Cliente Leroy Merlin
Marca Leroy Merlin
Data di Prima Diffusione/Publicazione 2020 / 6
Settore Giardinaggio
Trama Leroy Merlin is a leading brand in DIY In Europe with a strong focus on Gardening.

Every year we do a campaign announcing the arrival of spring but this year spring arrived during covid 19. When people were finally allowed to leave their homes, they realized nature didn’t stop for lockdown and had exploded with garden weeds and thistles in exuberant and lush landscapes. They were everywhere and in all forms. We decided that it was time for Leroy Merlin to make a tribute to the rebellious flora in an appropriate Ode to Garden weeds, celebrating this Unusual Spring that arrived late.
Filosofia after lockdown We decided that it was time for Leroy Merlin to make a tribute to the rebellious flora in an appropriate Ode to Garden weeds, celebrating this Unusual Spring that arrived late.
Tipo di Media Web Film
Lunghezza
Più informazioni leroymerlin.pt
Filmmaker
Executive Creative Director
Copywriter
Chief Agency Producer
Executive Creative Director
Copywriting

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