European Computer Driving Licence (ECDL) - "Not Your First Day"

TBWA\Manchester

TBWA\Manchester Manchester, Regno Unito

2040

Titolo	Not Your First Day
Agenzia	TBWA\Manchester
Campagna	Not Your First Day
Cliente	Northwest Development Agency
Marca	European Computer Driving Licence (ECDL)
Posted	Giugno 2004
Prodotto	Qualification
Settore	Istituzioni Governative e altre autorita'
Slogan	Is you CV complete without it?
Filosofia	Disruptive idea Turn ECDL into an expected qualification, not an optional course Vision Your CV is not complete without it
Filosofia (Lingua Originale)	The campaign targets the working population, people returning to work and young adults preparing for work. Regional businesses will also be targeted to show how ECDL is an essential qualification for their employees and an essential investment in the efficiency of their company, as realised by the NHS, the MoD and the Civil Service. ECDL is an internationally recognised qualification and serves both the employer and job seeker in its clear definition of essential computer skills.
Problema	Convention Encourage people that it would be nice for them to know more about using a computer Insight Intent is not enough
Problema (Lingua Originale)	Through the Agencys North West NODE, the body responsible for the management of the project, a million pound advertising campaign has been launched to increase the take up of ECDL in the region by a projected 65%.
Tipo di Media	Televisione
Lunghezza	30 seconds
Creative Director	Danny Brooke Taylor
Director	Jonathan Greenhalgh