| Titolo | Fish |
| Agenzia | TBWA\Manchester |
| Campagna | Fish |
| Cliente | Morrisons |
| Marca | Morrisons |
| Posted | Giugno 2004 |
| Prodotto | Supermarkets |
| Settore | Grande Distribuzione alimentare |
| Slogan | More reasons to shop at Morrissons |
| Filosofia | Disruptive idea Share the attitude not just the benefit Vision A reason to believe |
| Problema | Convention Retailers position themselves on the benefits of quality, value, freshness and range Insight Morrisons culture and the way in which they operate are unique. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Danny Brooke Taylor |
| Director | Theo Delaney |
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