Titolo | The Digital Public Library of America teams up with Barack Obama for the Freedom to Read |
Campagna | The Banned Book Club |
Cliente | Foote Cone & Belding (FCB) |
Marca | Digital Public Library of America |
Data di Prima Diffusione/Publicazione | 2023 / 7 |
Settore | Advertising Agencies |
Slogan | Let freedom read! |
Trama | Join President Barack Obama in protecting intellectual freedom with the Digital Public Library of America’s (DPLA) The Banned Book Club, an initiative to ensure that readers in communities affected by book bans can now access banned books for free. Utilizing GPS-based geo-targeting, DPLA has established virtual libraries in communities across the United States where books have been banned. When a reader is within a community served by a library that has been forced to ban a book, they can visit TheBannedBookClub.info to see the exact books that have been banned in their area. Then, they can download those books for free on any handheld device via the Palace e-reader app. To access a list of banned books at a specific library, download the Palace app and choose “Banned Book Club” as your library, then follow the prompts to sign up for a free virtual library card. For more information on The Banned Book Club, visit TheBannedBookClub.info. Let freedom read! |
Filosofia | Initiative to increase access to books that have been banned by public libraries. Giving others the chance to have freedom in reading. |
Problema | Banned Books at public libraries limit information, culture, diverse thoughts and ideas from reaching younger generations. |
Risultato | The Banned Book Club initiative acts to create an online system presented by the Digital Public Library of America to allow access to all banned books. |
Tipo di Media | Social Media |
Lunghezza | |
Market | Stati Uniti |
Più informazioni | https://www.thebannedbookclub.info |
Global Creative Partner | Danilo Boer |
CCO FCB Chicago | Andrés Ordóñez |
SVP Creative Director | Alan Shen |
Associate Creative Director | Kelly McGuckin |
Associate Creative Director | Jake Roland |
Sr. Writer | Nick Farley |
Sr. Art Director | Max Franklin |
SVP Head of Design | Michele Morales |
Designer | Megan Musgrave |
SVP Director of Strategic Planning | JP Palmer |
Executive Producer | Lexie Tankersley |
Associate Director, Influencer | Samantha Merkin |
Sr. Producer | Anita Koltun |
SVP Director, Studio | Roman Mendez |
Motion Design Director | Mike Czerniuk |
Director, Editing | Gus Spelman |
Technical Lead | John Skibicki |
Audio Engineer | Batsirayi Zesaguli |
SVP Management Director | Rocki Hunter |
Management Director | Mack Hans |
Account Supervisor | Jennel Oddo |
Account Executive | Jack Dunaway |
Sr. Project Manager | Lily Clark |
Senior Vice President, Media Relations - Current Global | Chris Hamilton |
Senior Vice President, Client Experience, Current Global | Shannon McGovern |
Senior Manager, Media Relations, Current Global | Josephine Bonnie Mallari |
Account Director, Media Relations, Current Global | Andre Blythe |
Junior Associate, Media Relations, Current Global | Melina Weil |