Riassunto
Creative Director and Communications Specialist. Direct Experience creating cross channel communications/strategies to effectively change consumer behavior. Recent clients include Purina, Dramamine, Luden's, Kimberly Clark, Coke, New Balance, Travel Channel, Mercedes Benz, The New Jersey Nets, LG Electronics, Pella Windows, Bacardi and Green Mountain Coffee.
Specialties: Conceptual problem solving using unconventional marketing tools.
Well versed in traditional (Print, TV, Radio) communications as well.
Sector Experience
People I worked with
Graham Turner
Editor
Cut and Run LA
Noel Tirsch
Agency Executive Producer
Spontaneous
My Work
SEE ALL WORKPullout
- MARCA:
- LG
- AGENZIA:
- Brand Buzz
Positions
Executive Creative Director
Octagon
Stati Uniti
January 2015 - July 2015 (6 mesi)
Octagon is one of the world's leading sports marketing firms, helping brands connect with fans over the teams, artists and events they are most passionate about.
Chief Marketing Officer
The Stashbox
Stati Uniti
2012 - 2014 (2 anni)
The Stashbox's mission is to reinvigorate the market research industry as a whole. We've created a suite of digital tools that can be easily deployed by brands directly through social channels, desktop and mobile web to reach consumers in new and unexpected ways. Our vision for the future is a virtuous cycle of collaboration and development between brands and the consumers who love them. Allowing each to reap the benefits of direct contact with one another to create the best products and hopefully, mutually beneficial relationships.
Strategic and Creative lead for new business and existing clients within the social, search and online disciplines. Developed and lead several, media rich, integrated campaigns for Purina and Prestige brands. Two time AdAge Best of the Month award winner as judged by consumers.
ECD North America
OgilvyAction
Stati Uniti
2008 - 2010 (2 anni)
As the experiential/activation arm of Ogilvy, OgilvyAction is responsible for creating branded experiences designed to convert shoppers into buyers. We are responsible for developing events, activations and experiences spanning every conceivable touchpoint that not only build brands but change behavior.
Grew creative department from 28-52 people while onboarding several pieces of new business.
Oversaw transformation of department from a direct mail agency to a full marketing solutions team with integrated capabilities ranging from full websites to Facebook Apps and SMS loyalty programs.
Oversaw transformation of department from a direct mail agency to a full marketing solutions team with integrated capabilities ranging from full websites to Facebook Apps and SMS loyalty programs.
Pullout
- MARCA:
- LG
- AGENZIA:
- Brand Buzz
Other professional activities
Benevolent Mercenaries
Founder/Creative Director
2010 - Present (14 anni 3 mesi)
Our mission is to bring our skills and talents as generous purveyors of killer ideas to those that need them most — young entrepreneurial companies and foundations trying to change the world. We provide integrated business solutions to address an ever changing, infinitely complex media landscape all while in the context of educating and nurturing those we help so that they may one day be self sufficient.
We provide everything from corporate identity and strategy to full creative development across all media channels. Social, traditional, digital...regardless of the touchpoint, our most important metric is based upon creating the solutions these young businesses need in order to grow and thrive.
