Rachel Hatton
Chief Strategy Officer at OLIVER Agency
London, Regno Unito
TitoloGrip
Agenzia
Campagna Quattro Hands - Audi
Cliente Audi
Marca Audi
Data di Prima Diffusione/Publicazione 2008 / 9
Prodotto Quattro
Settore Auto Nuove
Slogan Independent grip. Intelligently applied
Trama The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro.
Filosofia It uses the strapline ‘Independent grip, Intelligently applied’ and cleverly equates quattro's reactive road-handling ability with the human hand.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Casa di Produzione
Post Production
Editing Company
Advertising Manager
Creative Director
Creative Director
Creative Team
Creative Team
Account Planner
Account Manager
Agency Producer
Producer
Director
Editor
Music

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