| Titolo | Equality |
| Agenzia |
Havas Düsseldorf (inactive)
|
| Campagna |
History repeats
|
| Cliente |
Getty Images
|
| Marca |
Getty Images
|
| Data di Prima Diffusione/Publicazione |
2021 / 1
|
| Settore | Media/Editoria
|
| Filosofia | We were briefed on an attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has an extremely large historical archive that goes back to the beginnings of photography. |
| Risultato | "History repeats itself" is not just a saying. And we're proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive. |
| Tipo di Media |
Pubblicita' su quotidiani
|
| Chief Creative Officer |
Eric Schoeffler
|
| Executive Creative Director |
Nicolas Becker
|
| Creative Director |
Walter Ziegler
|
| Creative Director |
Michael Schoepf
|
| Art Director |
Christina Boag
|
| Art Director |
Bettina Herz
|
| Art Director/ Graphics |
Timo Cremer
|
| Art Director/ Final Art |
Lorine Hunt
|
| Copywriter |
Daniel Boiu
|
| Copywriter |
Alexander Catapano
|
| Account Director |
Anna Grosskopf
|
| Account Director |
Anna Berg
|
