| Titolo | Live Longer |
| Agenzia | DM9DDB |
| Campagna | Live Longer |
| Cliente | Companhia Athletica |
| Marca | Companhia Athletica |
| Posted | Giugno 2005 |
| Settore | Equipaggiamento per il fitness e macchinari per l'allenamento |
| Trama | The objective of this campaign was to make people realise the importance of physical activity in their everyday lives. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue, besides benefitting the cardiovascular system. Furthermore, running is an easy and accessible activity, with a decent pair of sneakers and some determination, anyone can run. In order to transmit this message and increase the number of running fans at the Companhia Athletica Gym, we developed this humorous campaign. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Market | Brasile |
| Più informazioni | www.dm9ddb.com.br/awards/cannes/run02.html |
| Creative Director | Fernanda Romano |
| Creative Director | Felipe Cama |
| Creative Director | Ricardo Chester |
| Creative Director | Sergio Valente |
| Art Director | Mauricio Mazzariol |
| Copywriter | Mauricio Mazzariol |
| Technical Director | Mauricio Mazzariol |
| Account Executive | Suzana Poli |
| Producer | Helena Bordon |
| Producer | Sandra Zimb |
| Producer | Renata Oliveira |
| Producer | Roberta Padilla |
| Producer | Heloisa Lima |
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