SOS-Kinderdörfer weltweit - "Father"

Schmittgall Werbeagentur Stuttgart, Germania

882

Titolo	Father
Agenzia	Schmittgall Werbeagentur
Campagna	Hero 2036
Cliente	SOS Children's Villages International
Marca	SOS-Kinderdörfer weltweit
Posted	Gennaio 2021
Settore	Fondazioni caritatevoli, Volontariato
Trama	The "Hero 2036" campaign was developed for SOS-Kinderdöfer weltweit (SOS children’s villages international). With emotional storytelling, the comic-style campaign depicts future perspectives of SOS children. Equipped with surprisingly ordinary superpowers, they become everyday superpowers – because, thanks to health centres and trauma therapies, previously unattainable normality becomes an attainable vision for SOS children. Sensational print ads and digital fundraising campaigns have created a lot of awareness for the work of the global charity. An event appearance at the International Music Award in Berlin with a viral VIP fundraiser via social media at once attracted additional public attention and led to donations from celebrities and their followers.
Tipo di Media	Stampa e stampati
Creative Director	Gunther Brodhecker
Art Director	Kristin Grossmann
Copywriter	Gunther Brodhecker
Chief Creative Officer	Gunther Brodhecker
Account Executive	Wolf Stroetmann
Account Manager	Kristina Kull