Landratsamt Esslingen - "Home Sweet Home"

Schmittgall Werbeagentur Stuttgart, Germania

973

Titolo	Home Sweet Home
Agenzia	Schmittgall Werbeagentur
Campagna	Help for victims of domestic violence
Cliente	District office of Esslingen
Marca	Landratsamt Esslingen
Posted	Gennaio 2021
Settore	Istituzioni Governative e altre autorita'
Slogan	When home becomes horror
Trama	Home is supposed to be a safe place, a shelter providing physical and mental comfort. For victims of domestic violence home means the exact opposite.Esslingen county reports more than 400 emergency calls for physical conflicts between couples each year – estimated numbers of unrecorded cases being much higher. Mental abuse in relationships is also a very prominent issue leaving no openly visible traces. Commissioned by the district office of Esslingen county, the billboard campaign aims at raising public awareness while addressing the topic in a sensitive matter. By means of typography and graphic design, the campaign visuals emphasize that home and horror can be closely related.
Tipo di Media	Stampa e stampati
Chief Creative Officer	Gunther Brodhecker
Creative Director	Gunther Brodhecker
Art Director	Hans-Jörg Fauth
Copywriter	Hans-Jörg Fauth
Copywriter	Lilia Jaafar
Account Executive	Wolf Stroetmann
Account Manager	Julia Barner