Beats By Dr Dre - "Straight Outta"

R/GA

R/GA Los Angeles, Stati Uniti

31578

Titolo	Straight Outta
Agenzia	R/GA
Campagna	Straight Outta
Cliente	Beats Electronics LLC.
Marca	Beats By Dr Dre
Data di Prima Diffusione/Publicazione	2015 / 8
Settore	TV, Hi-Fi, Video, Personal Stereo & Accessori
Trama	Where did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Art Director	Ami Lewis
Creative Director	Will Esparza
Creative Director	Zach Hilder
Creative Director	Jason White
Creative Director	Daniel Ilic
Designer	Doug Alves
Designer	Stanley Chen
Designer	Alejandro Larramendi
Designer	Natalie Lui
Designer	Andy An
Designer	Scott Hiers
Producer	Tracy Moore
Agency Producer	Shane Chastang
Agency Producer	Mark Demyanovich
Executive Creative Director	Omar Johnson
Photographer	Jonathan Mannion